A new kind of protein bar

The protein bar
that broke up
with chocolate.

Savory. Crunchy. Cheesy. 17g of protein, 9g of fiber, less than 1g of sugar, made with real cheese. Three flavors. Zero sugar coating.

17g
Protein
<1g
Sugar
GF
Gluten-Free
9g
Fiber · 32% DV

Launch list

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when we launch.

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No spam. Just launch news and the occasional snack drop.

REAL CHEESEREAL CRUNCHNO SUGAR COATINGSAVORY PROTEINGET SALTYREAL CHEESEREAL CRUNCHNO SUGAR COATINGSAVORY PROTEINGET SALTY

12 / The Launch Lineup

Three flavors.
One family.

See all →

Get Salty

Cheddar Crunch

the original

17g Protein · 9g Fiber
Coming soon

Get Salty

Jalapeño Asiago

hot & sharp

17g Protein · 9g Fiber
Coming soon

Get Salty

Pizza

a savory classic

17g Protein · 9g Fiber
Coming soon

What we believe

Savory snacks deserve protein too.

Protein bars have been pretending to be candy for a decade. They taste like chocolate, they're shaped like candy, and they hide their nutrition behind sugar. We think there's a much bigger audience that wants the satisfaction of a real savory snack, with the function of a protein bar.

Core Brand Line

14 / The fiber move

9g of fiber.
32% of your day,
in one savory bar.

Most protein bars skip the fiber and load up on sugar alcohols. We packed in real prebiotic fiber so the macros actually work for you, not against your gut.

Per 50g bar

9gfiber
32% Daily Value
17g
Protein
<1g
Sugar
170
Calories